CAMPAIGN STRATEGY MEMO

TO: Campaign Team

FROM: Virginia Taglia, campaign manager & creative director

RE: Moore for America

SUBJECT: This memo details Margaret Moore’s path to the presidency.

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Overview

We are going extreme for these primaries. Our intended target groups: elderly, christian, impressionable, and republican.  We will 100% secure the pro life movement, Margret has practically become the poster child for them, they consistently retweet us and are starting to write up a financial donation release form.  We are planning on facilitating their masses to get the vote out by having them go door to door.  They have numerous amounts of pro lifers across the country, from small towns to big cities.  These advocates for life will by any means necessary will ensure that we collect all one issue votes in America, for this respective issue.

 

The other major issue that will secure the moderates is Immigration. As a farmer, Margret is partisan to the lowly laborer.  Moore stands in solidarity with laborers and farmers whether they are native Americans or immigrants, and she recognizes that a large portion of these people are immigrants who deserved to be protected. However, she does not support illegal immigrants or the protection of illegal immigrants. Moore supports Immigration reform that prioritizes national security. Immigrants must enter the U.S. through legal means. Legal immigrants should be rewarded with means of becoming assimilated into the American economy, and Moore endorses programs with this intention. This will also encourage legal immigration.  This standpoint we hope to stress in places least likely to vote democrat, particularly the red states near the southern border.

 

Strong Red, Weak Blue

Moore’s biggest hurdle to jump will be the supporters for Planned Parenthood. Although Moore stands for repealing Obamacare, an attack on the Constitution, she promotes the experimentation with Healthcare under local governments. With Moore’s anti-abortion and anti Planned Parenthood stance, we risk her seeming ‘un-feminist’ or ‘anti-feminist’.  As a woman, seeing this allegations could demote support from the woman vote.  We will need to stress the fact that she did not have an abortion after much deliberation because in the end life is what matters. Tweeting pictures of her child surely will help bring this point to life. This will easily bridge into her foreign policy plan, which is anti-Iraqi war.  We can say that she is pro ALL life, not just the unborn. Moore thinks intervention in foreign affairs is dangerous when we have domestic priorities to be concerned with. She believes we must be self-interested and act in accordance with the common good for the American people. Then, once we build a strong foundation with our laborers and farmers, people abroad will respect our strength. If another country is in crisis and it threatens our own security, THEN we step in, but too often the national government overestimates how involved we should be. Moore endorses stay in the UN, but taking a back seat, and assuming a non-interventional role. She also calls for the transparency of the UN.

 

By bringing the focus back to the American people, Moore will secure the nationalistic vote as well.  We will stress our problems and then give Moore’s solutions, our advertising team is not messing around.

 

The long road behind us

Margaret Moore has been preparing for this her entire life is is virtually the ideal candidate for this presidency. Born in Lacona, Iowa in 1974, Margaret Moore has been dedicated to her family and community her whole life. She has been politically active since her sophomore year in High school. Lacona, a small town with a population of 361, witnessed the tragic Great Lacona fire of 1990. The fire began with a horse kicking a lantern, and it ended with several casualties, including the death of Moore’s parents and Lacona’s beloved mayor. Moore, at only 16, stepped in becoming interim mayor while also becoming a provider for her family. While she was mayor she successfully converted every family in Lacona to electricity and Christianity, and she still managed to get straight A’s! Loving her time as interim mayor, Moore decided to study political science at the University of Iowa, becoming the first person in her town to go to college. In her freshman year of college, she met Aaron Moore, a medicine major, and they were married sophomore year. Following graduation, the Moores moved to Providence so Margaret could attend Law school at Brown. In the midst of law school, Margaret became pregnant with her first daughter at 22 years old, however, she did not get an abortion. Margaret successfully finished law school and raised her daughter Samantha. Wanting Samantha to experience the prairie life which shaped her, the Moores moved back to the midwest, this time setting up camp in Des Moines, Iowa. Moore ran to be a Representative upon her arrival, and she ran as a heroine for the underrepresented hero, the Midwest farmer. She was a representative for one term before she decided she wanted to run for senator in 2006, once again thriving on her message for the common midwest man. During her time in Congressional politics, Moore became an opponent of the irrational enlargement of Federal government during the Obama administration. Frustrated, she decided to run for President of the United States, with her family’s full support. She hopes to serve the unforgotten heroes, the backbone of this great nation with conservative reform. Moore stands for less interference of the federal government, so we can have what this country was built on, Liberty.

 

The journey ahead

Life has thrown Margaret many curve balls- the death of her beloved parents, her interim mayorship, motherhood, and that actual curveball in her little league game which left her in a coma for 9 days. Yet, she always handles every situation with grace and compassion because God wouldn’t give her anything she couldn’t handle. Like her mother always said, “if the dog licks the corn, it’s not a prairie dog.” Margaret’s midwestern roots keep her humble and motivated to bring back economic prosperity to farm laborers across the United States. Never once did she forget where she came from, even when she was studying on the East Coast. Margaret remembers feeling alienated by her elitist education there, and she was disgusted by the lack of socioeconomic representation. She wants to represent the independent farmer and rural families ignored by the Democratic establishment that only seeks to help urban elite. She is a huge supporter of school choice. Her Christian upbringing has taught her to never hate her enemies, even misguided pro-choice advocates. Instead, she prays for everyone. Margaret is also family oriented and this reflects in her ideas on healthcare and taxation. She was consistently Republican in both the Senate and the House. Because she is running as a republican candidate, she’ll have to tackle the other republican candidates such as Roy Otis Grayson who also has similar opinions and policies, we need to be prepared to sell a woman as a leader to the nation.

 

Fundraising

Margret’s fundraising team has been exceptionally successful on the fundraising front.  She derives strong support from her home town who have all worked to gather a group of people and together we have raised enough to comfortably make it through the primaries with room to spare. A certain super PAC also released an advert about Joyner, so there is strong financial backing from them as well.  Margret has kept her campaign pretty grassroots, so the donations button on our site has been blowing up, over 500 donations are made daily, even though they may be smaller monetary amounts.

 

Political

The critical states that we are targeting for the primary include the first states to vote.  We are hoping that if the earliest voters vote Moore for America, others will be inspired to do the same. They need to see that the nation can trust a woman to run this country.

 

Iowa- Hometown state.  Margret has this one in the bag.  She’s served them since she was 16 and they couldn't be more proud of her to show their support and love by showing up to the booths on election day.

 

Florida- This one will need the most work and focus.  Seeing how it is typical of Florida, we will need to make sure that we generate the most positive dialogue for Margret.  Florida has expressed interest in opposing candidate Joyce, so we have created a truly amazing negative ad to gain the most air time in Florida, during peak hours that the impressionable elderly watch television.  The advert implies that Joyce has a mistress, something that Floridians are sure to believe and sure to despise.

 

Conclusion

America has already shown support for the Moore for Less campaign.  Our biggest supporters are the Pro-Lifers, and they will not back down without a fight.  Money is looking good, the ‘Get Involved’ page on our website is just blowing up, thanks to all the people sharing.  Our next step is to release our newest adverts, and go from there.  Moore has appearances in Iowa, as well as a meet in greet in Ohio scheduled for next Thursday.  She will also be speaking at the next March for Life rally in Washington!  This is a huge get, with this speech support will flood in.

 

Good work team.